Croft TV’s March, 2017
Croft TV's March, 2017
“THE WEATHER IS LOOKING BRIGHT AND SO IS LIFE AT CROFT TV”
Being a video production company based in the UK and servicing all over Europe the notion of Brexit has led to some nervous times. However, we haven’t yet (touch wood) found ourselves feeling any negative impacts, as our clients have been keeping us very busy.
The work has really been quite diverse this month – it has had us creating Concept Videos for new products, recording Voice Overs for Articulate training programmes, adapting and translating an American video to be used in the UK, France, Germany and Spain, 4K editing for a high end Promotional Video to be used in-store, creating a Highlights Video of a facilities management event in Central London and translating a video into Polish for a Health Care company to name a few.
The month kicked off with our video production services being requested in London, Crawley and Weybridge where we filmed mostly Head and Shoulder style videos to be used at a national conference. The same conference also saw us converting a 40 slide presentation into a highly engaging video.
The Health and Safety Explainer Video we created (the very same mentioned in the last update) has been so well received that we have now created it in practically every European language! Not to mention a cut down version of the same video in each of their respective languages.
British Science Week was held this month, for which we created a range of Piece to Camera Videos with the aim of encouraging the next generation of female scientists. The videos were then used to promote an event following the same theme, which we were asked to film and edit into a Flavour of the Day style video. To keep up the momentum of British Science Week the client required the final video of the event the very next day, which we had no problem in delivering.
We were commissioned to create a music CD for in-store use. Yes, we create CD’s as well! We source music (of any genre requested), we sort out all of the licensing, we print the artwork then send the CD’s to as many stores as necessary all over the UK and beyond. In this case we sent this particular CD to a grand total of 130 stores and the entire job was completed in under 48 hours!
We have also been doing a lot of planning for upcoming shoots, including a Promotional Video in Warwickshire and a Push Animation that we will be filming for a worldwide travel company. Not to mention we’ve printed huge quantities of posters.
Best of all we have just been commissioned for a very exciting project, the first phase of which involves shooting in two American cities.
Overall we have had a fantastic month – the weather is looking bright and so is life at Croft TV.
– The Croft TV Team
Croft TV’s January, 2017
Croft TV's January, 2017
“IT’S VERY EXCITING STUFF!”
Happy New Year and welcome to 2017!
We had such a good year we hated to see it go, but the starting signs of 2017 look to be even better. We have been very pleased by the amount of enquiries we have received in the first half of January, showing that people have got straight back into the swing of things. It’s very exciting stuff!
The start of 2017 certainly saw us quick off the mark, sending quotes and proposals out. Our second day even saw us recording a voiceover for a Health and Safety themed Explainer Video. Our client was very happy with the outcome and we have now been commissioned to produce translated versions in German, French, Italian and Spanish. Similarly a product demonstration video we filmed (which saw our studio turned into a lab!) is now in its finishing stages and the client would like versions in German, Spanish, Portuguese and Mandarin.
One of our pitches that we are hoping is successful is the construction of an e-learning course using a program called Articulate. For those that don’t know what that is, it is a platform used to create online (and offline) courses, in which the results can be tracked. They are great for Health and Safety training, quizzes and student evaluations, among many other uses. We love this style of work because it is always interesting to see how mixed media projects can come together.
Including the ones previously mentioned, we’ve truly had an array of different projects in during the first few days of 2017, including a blast-from-the-past which saw us dusting off some old machines in order to convert U-matic, Beta SP, Digibeta, DVCAM and VHS tapes to DVD.
Other projects in the pipeline include a series of maternity videos for the NHS, our most complex Illustrated Push Video yet, a couple of teaser videos for a medical event and much more.
Finally we are waiting on dates for a shoot in a very hot, overseas location. This cannot come soon enough, as we need a good thawing out!
It’s only January and 2017 has all the makings of a great year.
– The Croft TV Team
Croft TV’s October, 2016
Croft TV’S October, 2016
“NOW THIS IS WHERE AN EXPERIENCED CREW SHINES”
We hope you’ve had a month full of excitement, growth, adventure and not too many frights. We sure have!
The beginning of the month saw us off to Essex to film students at a college in Basildon. Now this is where an experienced crew shines – as the students had never been part of a Piece to Camera before so were obviously quite nervous to begin with. Our talented crew were able to make them feel relaxed, comfortable and secure and in turn achieved the best possible performance. After the shoot we returned to the office, got cracking on the edit and were able to get the completed video to the client on the same day. That’s not unusual either, it’s actually quite common here at Croft TV – we really pride ourselves on our quick turnaround.
The following days saw us transition from filming students to a Piece to Camera of a managing director in Bracknell. Piece to Camera videos are a time-efficient, cost-effective and professional way to report company updates to an employee base. The client once again received their completed video on the same day that it was filmed. They were very happy with this 🙂
A personal favourite of ours here at Croft TV are our Event Day Videos so it was nice to have the pleasure of making another this month. These videos are perfect for really capturing the flavour of an event put on by a client and are great for promotional material. They also really help broaden the reach of a clients’ event, as it allows absentees to view what they missed. The video involved seminars, demonstrations, interviews – it really had it all. There was so much good footage it was actually quite difficult to condense it down to 2 minutes.
This month also saw a dramatic rise in two services we provide…
Health & Safety Videos: Really no surprise here. Health & Safety is an area that is more important than ever before and will continue to be so.
Voice Overs: We really love a Voice Over here at Croft TV so this was fine by us! We got to meet a whole load of new talent from an American Voice artist who laid the narration to an informative video to be shown at an American event, to a South England local who worked with us to create an Articulate Presentation program between live performances on ITVBe. Not to mention our wonderful in-house Voice Over artists who both did an amazing job and would be very disappointed if we forgot to mention them 😉
The rest of the month was jam packed with client meetings, quotes going out, more film and editing work, poster printing, program translations and a very special new project that will be unveiled next month!
All-in-all, a great month – we hope you have enjoyed it just as much as us 🙂
– The Croft TV Team
Croft TV’s September, 2016
Croft TV’S September, 2016
“THAT’S WHAT IT’S ALL ABOUT!”
Now that the summer holidays are behind us, things seem to be getting even busier here at Croft TV. We’ve organised a whole load of new meetings both at clients’ premises and from our Slough studio and are raring to sink our teeth into these potential new projects.
We’ve had plenty to continue with this month. Our filming work led us back to Atherstone – after some weather issues (thank you English summers) on the last shoot, there were a few establishing shots that we were unable to get. The weather was checked, the day was planned and away we went. The weather surprisingly behaved quite well on the day and we were able to film some beautiful time-lapse shots of the sky and establishing shots of our client’s location. Editing is now well under way and the project will be ready to handover quite soon.
We also shot and edited two more of our well-loved Illustrated Sketch Animations this month – they will be used to spread information from a marketing and sales perspective of a new initiative a company is pushing, we were asked to duplicate last month’s Christmas training video we produced onto USB’s and send it off to hundreds of stores around England and the United Kingdom, our “Dragon’s Den” style, self-filmed, video we began last month was completed well ahead of schedule and so was ready for an event a client was holding and we were off to Bracknell to film an event day. Oh and how could we not mention the dozens of posters that we produced, of various sizes and shapes.
Other than that our in-house recording suite got a real workout with multiple voice overs being recorded. Two for the Illustrated Sketch Animation videos mentioned earlier, a voice over for another Illustrated Push Video and several more for different medical programs.
