This has been a unique spring to say the least and the way the nation (and the world) has reacted to these new circumstances and come together has left us all speechless.
We’ve seen heart-warming acts of kindness and selflessness: neighbours looking out for each other, key-workers putting themselves on the frontline to ensure society continues to run smoothly and last but by no means least, Captain Tom raising over a staggering £32,000,000 for the NHS.
The imposition of new regulations by the government in early spring to curb the Covid-19 outbreak and flatten the curve, while necessary, has not left any business unaffected.
But the old adage still rings true: The show must go on!
So, for now, we must all adapt.
A common way companies are doing this is by going ‘virtual’ when it comes to their events and meetings. We have produced a number of projects recently for companies such as these, including making a countdown clock to not just allow enough time for speakers to swap before the new one is introduced but also add a bit of drama and anticipation for what is to come next. This did mean Grant had to work over the long Easter weekend but as he put it:
“I’ve got nowhere better to be right now anyway!”
Another way companies are adapting is by filming their own videos. We are seeing more and more of this and you only need to switch on the TV to see it’s not just the corporate world that has embraced this new way of working.
After filming the material the company then sends it through to us to let us do our magic, which usually includes colour grading, enhancing their audio, adding some captions/graphics and incorporating it into a larger edit.
One such project saw us editing together footage we filmed just before the social distancing laws were put in place, with piece to camera videos recorded by people in isolation. We used all of this content to create a promotional video for a new train technology; our client was very happy with the final result!
Other companies are using this time to keep their websites and social networks updated with material, as it is now more important than ever to keep communication channels open with existing and potential clients. Companies that do this well and keep their social presence up will be in a great position for when the situation begins to normalise.
This material does not always have to be new either; older content can be given a face lift and re-purposed for fresh functions. We have rebranded a number of older videos for clients, to be used as new promotional material for their upcoming virtual events and meetings.
Companies are also using this time to complete projects that have been on the backburner for some time, from updating and rebranding out of date induction videos to translating programmes so they can be seen by a wider audience – we have been kept very busy!
In between all of this we have been helping the NHS maintain proper PPE standards by giving them access to our videos on safe donning and doffing of PPE – which they were extremely grateful for 🙂
Using our remote working capabilities we also recorded a whole series of voice over scripts to be used in an NHS online training campaign as well as other smaller voice over recordings used in updating programmes.
You can watch our current explainer animation showreel below.
Spring has been an extremely eventful season, seeing us completely restructure how Croft TV operates, but like everyone else, we’ve adapted!
We hope you have been faring well too.
Stay happy, stay safe and bring on summer!
