Croft TV's Spring, 2021

THE SUN IS WARMER, THE DAYS ARE LONGER - WHO DOESN'T LOVE SPRING?

With the lockdown restrictions relaxing even more, we saw a nice variety of work over the spring months, from shooting and photography to animations and voice overs; we were happy to be involved in so many exciting projects.

We continued to see plenty of clients taking advantage of translating and localising their videos. This allows them to be seen by a much greater audience. One in particular saw us taking a promo video, editing 3 additional social media cut down versions and translating it into 10 different languages.

It was a lot of videos and a perfect example of how we can help you get the most out of your video content. If you would like to discuss a similar project, click HERE and let’s have a chat 🙂

We are huge advocates of the NHS so being able to continue to work for them has been fantastic and something we are extremely proud of.

The vast majority of this work over the past few months has been recording and editing voice overs for use in their online staff training courses and we’ve just started another exciting project which is in the storyboarding phase, so more on that in upcoming blog posts.

Spring continued the trend of self-shot material, so we had plenty of editing to do. This has been an easily accessible and relatively low cost way for our clients to create engaging social media content, to really fill out their channels.

Once your video is shot send it through and let us take it to the next level. The addition of colour grading, audio mastering and animations, to name a few, really helps lift the production value.

A good example of this in practice was a self-shot medical project we produced recently. This project saw us creating a whole series of animated graphics to go over a 5 part company overview.

The animations did their job well and not only made the video look more professional but also took what could have been quite a dry video and made it a lot more engaging.

If you’d like a little bit of help shooting your own videos, we’ve created a free, easy to follow guide that will walk you through everything you need to know in getting your videos looking and sounding their best. You can find it by clicking HERE; or download a PDF version by clicking the link below!

Spring also gave us more live filming and photography opportunities, one such project that involved both took us to Reading where we filmed a product demonstration of a new piece of tech that was attached to a van.

Dan operated the camera in the back of the van (luckily he doesn’t get motion sickness), Chris operated the action camera attached to the windshield and Grant shot photos of the day and promotional photos of the product itself.

The shoot went great and the client was very happy with the output. So happy in fact that they asked us to create a further 3 cut down versions of the video.

On top of everything else, some of our clients have recently changed or updated their brand guidelines so over the past few months they’ve put on a number of brand webinars. We pride ourselves on how well we know our clients’ brand guidelines so we always make sure to attend these and really dive deep into the changes they’ve made. 

That’s it! Thanks for reading. We’ve enjoyed spring immensely and hope you have too.

Now let’s see what summer brings!

– The Croft TV Team

Call Now Button