What a summer this turned out to be!
Heatwaves, storms and ‘new’ normals, it has been memorable to say the least.
The current global pandemic has changed the way that business is being done, and we have seen this reflected in the work we are being commissioned to do.
From re-editing Health and Safety videos to comply with new government regulations, to building assets for virtual conferences…
…businesses are adapting in order to survive.
During the summer we saw a lot of companies hold their events online.
For one such client we created countdown clocks for a number of different virtual conferences. These work great for a few reasons, they allow time for speakers to changeover, they build tension and they are just great to look at.
For another client we were asked to create looping animated videos for an online event, made from their PowerPoint slide decks. Creating animated videos from PowerPoint presentations is a great way to increase viewer engagement and avoid the dreaded ‘death by PowerPoint’.
Have a watch of the showreel below to see some of the ways we can make your presentations more impactful!
Finally, we were asked by multiple clients to create animated results videos for studies, so these could be viewed in the comfort of people’s homes as they couldn’t be presented live. The subject matter of these covered a range of industries such as technology, medical, and more!
Another adaptation technique that we are seeing more and more of is companies filming their own videos.
We then take the material and do our magic!
Our skilled editors colour grade and enhance audio, ensuring the video looks and sounds its best.
Then depending on the client’s needs, they can add captions, graphics, animations, a professional voice over, copyright free music and incorporate it into a larger edit.
One of Grant’s proudest moments over the summer was helping a client bring a vision to life.
Not too long ago we had created a set of images including a character, for a client that they had used in a social media ad campaign.
Now the client wanted these images animated, interweaving a nice little story along the way.
Character based animations are always interesting and Grant certainly had fun putting this short video together.
The end result was a video he was extremely proud of, the client was very happy with and it was all completed in only 2 days after having the storyboard signed off!
You can see a few scenes from the finished video below.
We have also had a nice variety of other work to keep us busy over the summer, including recording and editing voice overs for the NHS’ online training resources, furthering the reach of a series of whiteboard animations we had previously made for a client (by translating them into Japanese and Russian) and completely re-building a procedural video for a medical trial, to name a few.
Overall, it is a summer that will not be forgotten quickly and we are very thankful that we have been kept busy.
We are also now receiving more shoot inquiries and bookings, giving a much more positive feel to this part of the year and a feeling that things are slowly (but surely!) returning to the ‘old’ normal.
We hope you have been faring well too.
Now let’s all enjoy the heat while we still have it, because we all know what is on the way!
