Croft TV's SUMMER, 2021

WOW, WHAT A BUSY SUMMER!

With the easing of restrictions came the increased number of shoots that we went on. This was great for our film crew as we’d invested in new equipment this year and they were itching to get out in the field and use it.

We were asked to film Town Hall events and then create same day edits so that our clients could share them with a wider audience the next day. We were filming nurses in the community for an NHS Recruitment video, filmed a ‘state-of-the-art’ factory to produce a promo video, carried out a studio shoot for a series of product demo videos and filmed countless ‘pieces-to-cameras’ in various locations.

Our photography skills were called upon too; we were asked to produce a series of posters that required us to film one of our models demonstrating a client’s products. We filmed the action at the same time and produced a series of videos to accompany them.

It was also really pleasing to see that the editing side of the business has held up too.

On top of the footage that we’d captured that needed editing, we were still being sent footage of Teams Meeting (and the like) which needed editing, grading, audio enhancements, captions & graphics and music added. We also had many requests to edit existing videos in order to bring them up-to-date and then to localise them into numerous languages. Added to all of this, we recorded a lot of voiceovers for various projects and in various languages and created humorous cartoons for one of our US based clients. There’s never a dull moment at Croft TV!

As we move into autumn the workload shows no sign of slowing down so hopefully this is an indication that the UK economy’s recovery is gathering pace.

We hope that business is good for all of our clients and we look forward to working with you all in the coming months and years!

– The Croft TV Team

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