Why your Company Should Start Converting their PowerPoint to Video

Why your Company should Start Converting their PowerPoint Slides to Video

“THE PHRASE ‘DEPTH BY POWERPOINT’ SPRINGS TO MIND”

Why your Company Should Start Converting their PowerPoint Slides to Video…

Introduction

One of our clients, a large company with an international workforce was looking for a cost-effective and engaging answer to delivering their end of year review.

Assets

130 slide PowerPoint presentation.

Various videos.

Issues

A 130 slide PowerPoint presentation can be very long and dry – the phrase ‘death by PowerPoint’ springs to mind.

A world-wide workforce will need to see the presentation.

In today’s financial climate the solution must be cost-effective.

The company required the completed video in under two weeks.

Reasons why your Company should Start Converting their PowerPoint Slides to Video…

We were approached by our client in the second half of December. Liaising with both their US and UK teams we had discussed the project parameters in order to find the best solution for their needs. We recommended converting their existing PowerPoint slides into a video which is something we’ve done for many other clients. Even taking out the issue of international delivery, converting a PowerPoint presentation into a video is a great idea for many reasons.

The existing slides partnered with movement, voice over and music all work harmoniously to create an exciting, engaging and most importantly memorable video.

The process is cost-effective as the work is created using existing assets and all of the editing is done in-house, at Croft TV.

No matter who watches the final result the message remains consistent – a video is a video. Alternatively, a presentation’s message can be conveyed differently depending on who is presenting/reading it.

The end result does not require a stage, presenter, associated costs or stale biscuits.

As for the international delivery:

A video is easily hosted and shared online, so regardless of where an employee is located, as long as they have a working internet connection, they will be able to see the video.

Process

The brief and assets were sent to us just before Christmas, with a final video required at the start of the New Year. This meant getting a first draft to the client before the Christmas holidays, to ensure there would be enough time after the Christmas break for the client to see the video in its full state and make changes if necessary.

Titles and animations were created using the existing slides and the video clips provided were used to add more interest both visually and as a commentary.

The first draft required a quick turnaround which we were able to deliver days earlier than expected, minimal changes were made and the final version was sent through.

The client enquired if it was possible to host the video privately on a Croft TV network, so they could share the video with their international workforce but at the same time make sure the video would not be seen by anyone unintentionally. Privacy is something we take very seriously here and so we made sure the video was both private and secured with a password.

Results

The client was very happy with the final video – all deadlines were met and the final video received over 800 views in 15 countries, all in one week!

If you would like to talk to us about creating a video from your PowerPoint presentation then click the ‘Start a Project’ button below.

– The Croft TV Team

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Business Explainer Videos And Why You Need One

Business Explainer Videos And Why You Need One

“CUSTOMERS WERE 85% MORE LIKELY TO BUY A PRODUCT IF THEY HAD SEEN AN EXPLAINER VIDEO”

Business Explainer Videos And Why You Need One…

Explainer Videos have been used since 2007 when one was created to explain a little known social networking website called Twitter. Ever heard of it?! The video drove them forward at a tremendous pace, as it did for Dropbox. Since then the popularity of this style of video has been growing and growing. Now Explainer Videos are used by all the giants – I mean… it’s used by Google! Need I say more?

They have been proven to increase interest, increase traffic on your webpage and increase sales conversations. In fact, a company named ‘Crazy Egg’ added an Explainer Video to their website and their conversations increased by 64%. A study by ‘Internet Retailer’ also found customers were 85% more likely to buy a product if they had seen an Explainer Video about it.

Just in case you find yourself asking…

“Just what are Explainer Videos exactly?”

Here’s some information to help you catch up!

As you can see from the above example the animation style is fun, the message is clear and most importantly the message is memorable.

Now anyone can make an Explainer Video, but not just anyone can make a great Explainer Video and a sub-par Explainer Video is not going to succeed in its mission.

So what exactly makes a great Explainer Video?

– A well-written script.

– A professional voice over artist.

– Keeping it brief.

– Adding some humour.

– Quirky visuals are always a plus.

– A complimentary music track.

There is a real art to the production; this is why we recommend seeking out a professional team who know exactly what they are doing.

Well then, who makes a great Explainer Video?

So you’ve probably Googled ‘Explainer Videos UK’ already and seen over 800,000 results. Intimidating to say the least… Well we are here to tell you to stop looking. We have the perfect team to create a completely personalised Explainer Video for your product, service, business or company that will get YOU noticed. From the conception of the project to its completion, we will work with you every step of the way to create a video that perfectly “explains” your message.

Contact us today!

– The Croft TV Team

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“Video Production Berkshire/Buckinghamshire” vs “Video Production London”

"Video Production Berkshire/Buckinghamshire" vs "Video Production London"

“WITHOUT THAT ‘BIG CITY’ PRICE”

“Video Production Berkshire/Buckinghamshire” vs “Video Production London”

You want to create a video for your business or company, so you Google “Video Production London”. You hit enter and BOOM, you’re faced with endless lists of London agencies. However, have you considered broadening your search to surrounding counties such as Video Production Berkshire/Buckinghamshire? You will find plenty of video production companies within a stone’s throw of London without that ‘big city’ price.

INCLUDING… US 🙂

We get a lot of questions related to this topic so we have decided to share a few with you…

Why would a video produced outside of London necessarily be more cost-effective?

I’m sure you can imagine that running a company or business from London can be very expensive, thus a London based company will look to pass these costs on. We are based just 25 miles outside of London, by comparison this means that our overheads are considerably lower, which in turn is a saving that is passed on to you. It also gives us a prime location as we are close enough to London for convenience, but far enough away that you won’t pay that London price tag and… just 25 minutes from Heathrow.

It’s also worth mentioning that our price is fixed, the price we quote at the beginning of the job will be the same once you have the completed article. We do not inflate the price for changes or meetings. We are happy when you are, meaning the video is finished when you say so.

How does the quality of a Berkshire/Buckinghamshire video production compare to a London based company?

It is a common misconception that using a London based video production company means you will be getting a higher standard of video. Here at Croft TV, we pride ourselves on our production quality. In comparison to a London based agency we use the same film and editing equipment, the same audio equipment, we have the same expertise and our track record is spectacular, with over 30 years experience of working with some of the biggest companies in the UK!

Aren’t all film studios located in London?

That’s simply not true. We use an array of excellent studio locations inside and outside of London all with great transport links. From 360 green screens, white coves and lifestyle studios in which any set you like can be built.

Are you still able to work with us in London?

Of course we can! We are not limited to Berkshire or Buckinghamshire, we are not limited to England, we are not even limited to the United Kingdom! We can (and have) filmed in all corners of the UK and abroad and are very happy to go where you need us!

So as you can see it is possible to get high quality video production outside of London, with many advantages you may not have thought about. Try “Video Production Berkshire/Buckinghamshire” today or any other area you would like to work in. If you do search “Video Production Berkshire/Buckinghamshire” though, look for Croft TV – we would love to work with you on your next project!

– The Croft TV Team

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