LinkedIn Video Ads: Everything your company needs to know
LinkedIn Video Ads: Everything your company needs to know
“STAYING IN THE FOREFRONT OF PEOPLE’S MINDS IS NO EASY TASK”
LinkedIn Video Ads: Everything your company needs to know…
LinkedIn have recently began advertising their ‘Video Ads’ service, which allows you to create tailored video ad campaigns that can be inserted into LinkedIn’s feed as ‘Sponsored Content.’
The main benefit of using LinkedIn for this over any other social media platform is that LinkedIn is specifically built for businesses and professionals and is the go-to social media platform for B2B networking. So if you advertise there you can be assured that your video will be seen by a specific audience.
You can take this one step further with LinkedIn’s targeting tools, which allow you to choose exactly who will see your video by using LinkedIn’s targeting filters. These filters include company name, industry, job title, job function, as well as many more.
The campaigns are relatively inexpensive, allowing you to customise the exact amount of money you want to spend each time you run one. Basically, the more money you have in your budget, the more eyes that will see your campaign. Though, that is not to say there is no value in a less expensive campaign, this can allow you to test how effective your ads can be quite cheaply and makes for a low barrier to entry for smaller businesses that may not have much of a budget for marketing.
Other benefits of running a ‘LinkedIn Video Ads’ campaign include:
Building brand awareness
Making sure consumers and/or future employees are aware of your brand and what you do is important and staying in the forefront of people’s minds is no easy task.
Video is one of the best if not the best tool marketers have at their disposal to achieve this and using video partnered with LinkedIn’s audience targeting is a perfect match.
Collect leads
Partnering your video ads with LinkedIn’s smart Lead Gen Forms will allow you to collect detailed and accurate information on your leads instantly.
Prove your video ROI
Once your videos go live you will gain access to LinkedIn’s detailed Engagement Metrics which will allow you to track how effective your campaign has been.
These metrics will show how many people viewed your video, up to what point they finished watching, how many leads on LinkedIn your video translated to, how many people clicked through to your website and much more.
LinkedIn also offer an Insight Tag which can be installed on your website and will continue to track leads and conversions that originated from your LinkedIn advertisement.
If you would like to try a ‘LinkedIn Video Ads’ campaign yourself and need a video contact us today! With over 30 years experience our expert team will talk you through the process free of charge and can answer any questions you may have.
– The Croft TV Team
Why your Company Should Start Converting their PowerPoint to Video
Why your Company should Start Converting their PowerPoint Slides to Video
“THE PHRASE ‘DEPTH BY POWERPOINT’ SPRINGS TO MIND”
Why your Company Should Start Converting their PowerPoint Slides to Video…
Introduction
One of our clients, a large company with an international workforce was looking for a cost-effective and engaging answer to delivering their end of year review.
Assets
130 slide PowerPoint presentation.
Various videos.
Issues
A 130 slide PowerPoint presentation can be very long and dry – the phrase ‘death by PowerPoint’ springs to mind.
A world-wide workforce will need to see the presentation.
In today’s financial climate the solution must be cost-effective.
The company required the completed video in under two weeks.
Reasons why your Company should Start Converting their PowerPoint Slides to Video…
We were approached by our client in the second half of December. Liaising with both their US and UK teams we had discussed the project parameters in order to find the best solution for their needs. We recommended converting their existing PowerPoint slides into a video which is something we’ve done for many other clients. Even taking out the issue of international delivery, converting a PowerPoint presentation into a video is a great idea for many reasons.
The existing slides partnered with movement, voice over and music all work harmoniously to create an exciting, engaging and most importantly memorable video.
The process is cost-effective as the work is created using existing assets and all of the editing is done in-house, at Croft TV.
No matter who watches the final result the message remains consistent – a video is a video. Alternatively, a presentation’s message can be conveyed differently depending on who is presenting/reading it.
The end result does not require a stage, presenter, associated costs or stale biscuits.
As for the international delivery:
A video is easily hosted and shared online, so regardless of where an employee is located, as long as they have a working internet connection, they will be able to see the video.
