2020 was unpredictable to say the least! It lead to many sudden and drastic changes to the way that business is conducted. Forcing businesses to adapt and really evaluate what is important, to and for them.
Thankfully for us, video became a crucial tool in helping businesses adjust and thrive in the current global situation.
By utilising existing video technology businesses were able to move their communications online; everything from training, meetings and even large events. This is obviously not a new idea, but 2020 saw this happen on a scale never seen before.
Based on what we saw in 2020 and our experience in the industry, we have compiled a list of the top 5 corporate video trends you are likely to see in 2021.
1. Virtual is still the way to go!
There are other reasons why this trend might hang around a lot longer than is necessary; in a lot of cases this is an easier, more cost effective and simply better way of operating.
A great example of this is the rise in webinars, which we have been commissioned to edit a lot of in the last 12 months.
The virtual webinar lets you bring together people from any location for a face-to-face chat, relatively easily and inexpensively.
We recently edited a STEM related webinar where professional engineers from all over the UK spoke about their experience in engineering and took questions from school students. This was an extremely inspiring video and an excellent use of the technology.
The opportunities for these kinds of applications are limitless.
Another additional benefit to the use of video communication software is that it can be easily recorded and turned into instructional or marketing material.
That’s where we come in 🙂
We take the recorded videos, add our magic – which could take the form of professional editing, cleaning up the audio, grading, adding music, slides, captions & graphics, animations and much more – and return you your polished video that you can use anywhere!
Remote directing gained a lot of popularity in 2020 and that popularity does not seem to be slowing down in 2021.
This should come as no surprise as getting a professional team to remotely direct your shoot is still the best way to maximise your video quality when it is impossible to get a professional video team in.
These shoots have worked really well for us, producing some great results!
If you are new to the concept, we have outlined below how a typical production may run.
Typical Remotely Directed Shoot
The key to a remotely directed shoot is the same as a regular shoot; work out the kinks before you film!
Through discussions with the client and presenter, prior to filming, we work out the details, such as: What camera do they have to film on? What microphone will they be using? Where is the best location for them to shoot? Will they be reading from a script? All in an effort to help them look their best!
On the day they can either film it themself or we can call in and be there via video link. Here we will work with them on delivery, eye line and basically help them record a professional looking, high quality video.
3. Making the most of your content
With the statistics for screen time increasing year on year, 2021 is an important time to ensure you are releasing enough content and that it is being seen as much as possible by your targeted audience.
Each platform has its own specific video format but if you plan the video right, you can either make a universal video that can be used across all platforms or differently formatted versions that can be used on each specific platform. Either way it’s not much effort for something that can be extremely advantageous for your business or brand.
Another way to make the most of your content is something we do a lot of at Croft TV, which is localising and translating videos.
We do this by taking your video and depending on your requirements, translate, re-voice, re-caption and/or subtitle it.
This way for a fraction of the cost of a new video you can hit as many markets as you need – win-win!
4. Self-shot material to increase in popularity
No doubt you have seen a lot of self-shot video content these days, just watch 5 minutes of the news and you’ll be bound to see some.
It has grown in popularity for a number of reasons including the fact that it can be more cost effective, it allows you to create video without having to be around people outside of your bubble and people often think less crew means less pressure.
It can however have its draw backs and is no replacement for a professional crew when it’s possible to have one.
This point leads us onto our final trend…
5. Quality is less of an issue than it used to be
Since self-shot material has taken off, people have naturally become more forgiving of the quality of the material, so you can stress less!
This is due largely to the fact that a lot of us are now working from home and can relate to issues like a little bit of household, background noise (or the odd attention seeking child or pet making an appearance).
The caveat to this is that it mainly applies to video that looks self-shot such as interviews or piece to cameras and not so much to more promotional styles of video.
That’s it, thanks for reading and good luck for the year ahead!
A little about us, we offer no-obligation, free quotes and are always happy to discuss concepts.
If you would like to get in touch, send us an email at info@croft-tv.com, use our contact form here or give us a call on 01628668735 and if you found this post useful then please share it!
