At the start of any year, it’s good to look ahead to see what the future of video content could look like. Here’s what we think will be the big players in our industry for 2022.
It was ground-breaking. A ‘choose your own adventure’ book on your TV!
These clickable buttons throughout a video are really gathering in popularity and you don’t need a multi-million dollar streaming platform to host your own.
Your website can showcase a video which has fully interactive elements such as links to websites, products, quizzes and menus to name just a few options. All of these can be embedded inside your video player.
Getting engaged with a video creates a new and immersive experience and it’s one that should really help your video stand out from competitors.
One year we won’t have to include this on our list, but while we are still in the grips of this pandemic, self-shot content will be here to stay.
Whether you use a phone, tablet, SLR camera, Teams or Zoom to capture your footage you’ll still want that high-quality end product.
No matter the quality of your recording, it’s still important to make sure the editing and everything surrounding your self-shot content looks fantastic.
Our top tip would be to seek advice on lighting, angles, backgrounds and audio quality before you film yourself.
3. Social Media (style) Content:
Tik-Tok and Instagram Stories will really drive some quick and up-to-the-second marketing opportunities.
Producing a video that replicates the style of a social media platform video is becoming a huge player in video marketing.
Adding overlays, emoji’s and eye-popping animations to a video means you can keep re-using your social style clips on your website or LinkedIn for example.
These videos look great, they are what 2022 viewers are going to be used to seeing and they will hopefully get you trending in all the right ways.
We’d love to be able to gather in our thousands at events, but there is understandable hesitancy remaining in 2022 to do this.
That means it’s likely you’ll be keeping your conferences and launches online for now.
There will be a budget saving by remaining online. The costs saved from hiring venues and travel arrangements could be redirected to making some really eye-popping content.
Attention is easy to earn but hard to keep, so why not sprinkle your online meetings with the best videos you’ve ever produced.
I’ll leave it up to you to decided how short a ‘short video’ is, but it’s always shorter than you think.
When it’s so easy to swipe to the next piece of content, your video has got to get right to the point quickly and, of course, look awesome!
If you wanted to have a chat about anything in this blog or any other elements of video production, then Croft TV are your ‘go to’ company. We love chatting through ideas for videos and we also will happily provide you with free, no obligation quotes. We hope to connect with you in 2022.
