What’s Stopping You From Making A Video?
“We’ve been thinking about having a video made…”
“We know we should have one…”
“We just don’t have the time at the moment…”
“We don’t have the budget right now…”
With the myriad of positives that video can provide for your business, some people can still be hesitant to get them made…
…and while all the reasons above can seem valid, we are here to assure you that a lot of the barriers you think are stopping you from having a video produced, aren’t really barriers at all!
Here are some of the usual suspects:
1. “It’s going to be expensive.”
One of the biggest misconceptions is that video has to cost a small fortune and to be honest, it can!
If it is a large production with sets, dolly tracks and a big crew, it will be an expensive undertaking, but it doesn’t have to be.
At Croft TV, we scale projects to deliver within your budget while making sure it achieves your specific business goals.
We’ve been doing this for over 35 years now, so you can trust we’ve done it all before!
After you’ve had your free consultation with us, you’ll know exactly what we will be delivering, for what price, and have the security that we do not hide costs, what we quote you at the beginning of a project is what you’ll pay at the end.
2. “I’m too busy to even think about.”
Yes. You are too busy, but here’s the flip side – the right video saves time.
From our side, we can do as much as you’d like us too, as we said earlier, we have been doing this a long time!
Even if you don’t have an idea and just a business goal you’d like the programme to achieve, leave it with us, we’ll pitch you ideas and from your feedback, come up with the entire video.
Our processes are intentionally streamlined; we won’t waste any of your time with useless meetings or bloated filming days and you can finally check that ‘create video’ task off of your to-do list with very little effort your end.
3. “Being on camera makes me nervous.”
We get it, being on camera is not everyone’s cup of tea and looking down the barrel of the lens can feel intimidating, but it doesn’t have to be.
Did you know, most of the people you see in our videos are not actors and not media trained, they are regular employees.
We pride ourselves on creating a relaxed atmosphere that gets the best out of people, making you look and sound your best.
4. “We are just waiting for the right time.”
Sometimes people want to wait until things are perfect, which could take the form of redesigning the company’s website, rebranding, moving locations, hiring more staff – insert moving target here.
The truth is there will always be something else to do and the ‘right time’ never comes.
Furthermore, changes like a rebranding do not necessarily mean a video needs to be re-shot.
We archive projects for a long time and can easily make changes like these for a comparatively small charge.
In fact, we recently were instructed to update the branding on a video we shot for a client over 5 years ago!
5. “We don’t think we need a video.”
You may not realise it, but you most likely do!
The positives that video can bring to your business should not be overlooked, from building trust by explaining your brand and the people behind it leading to higher lead conversions and increased ROI, to creating content that performs well across every social platform and as mentioned earlier, saves you time…
…really, if you don’t have video as part of your business strategy you are really missing out.
Of course there are more reasons, but we will leave it here for now.
We hope this has help you dispel the barriers you had to making video and are excited to jump in!
Everytime we’ve helped businesses get over these hurdles and get their videos made, they always say the same thing…
“I wish we’d done this sooner.”
So if creating videos have been sitting on your to-do list for way too long, let’s have a chat.
We promise it’ll be easier (and more fun) than you think.
