With our over 30 years of experience, you better believe we’ve shot in about every weather condition you can imagine, and while every season has its own beauty, it also has its own set of unique challenges.
That’s why when we are asked which is the best season to film in, more than likely the answer we give is going to be summer.
But why? Is it because the hot, sunny days allow us to top up our tan while we work?
But seriously, there are a number of reasons why summer is the best season to shoot your corporate video, so sit back, relax, and let’s find out what they are!
Don’t get us wrong, we are not saying we don’t like the other seasons, we just think these are important points to keep in mind.
A little caveat before we begin, the reasons outlined in this article only apply if an exterior shot is required, if we are utilising the sunlight or if a window will be in shot. If we are shooting in a closed off room, blinds drawn, it could be any season outside and you’d never know!
Summer Has Longer Daylight Hours
You cannot underestimate how valuable it is to have more shooting hours in a day.
In the summer daylight can last over a whopping 16 hours and in winter a measly 6 hours, with winter sunsets happening around 4pm.
I’m not saying we need 16 hours to film your video, but in practical terms it gives so much more flexibility in shooting your video and means we can fit a lot more in.
The Exterior Shots Look Great
In summer, flowers are in bloom, trees are full and the sky is a beautiful blue, as opposed to winter which is… well, you know.
We can obviously dress interiors to look however we like, but as soon as you look out a window at a wintery, grey sky and bare trees, you know exactly what season the video was shot in, and this might not always give the feeling you are after.
Due to the angle of the sun’s rays affecting the amount of light that hits the Earth’s surface, the light in summer is a higher quality than in winter. In basic terms it simply looks nicer.
Summer sun also has the habit of wrapping around subjects, which when utilised correctly looks amazing.
Finally, if you are after shadows, nothing beats the long, dramatic shadows you get in a summer’s evening.
This one speaks for itself, but in the summer there is a lot less sickness going round, which means it is far more likely that people will be more available to be in your video and that your video star or stars will be well for the shoot.
Though, keep in mind summer does mean school holidays so you may need to plan around parents and teachers!
That’s it, thanks for reading!
We offer no-obligation, free quotes and are always happy to discuss concepts, and if you found this guide useful please share it!
We looking forward to working with you soon!
