All the leaves are brown and the sky is grey, yes autumn has come and gone and yes you now have California Dreamin’ stuck in your head – you’re welcome!
What an autumn it’s been at Croft Television; we’ve worked on many exciting projects, from podcasts to fire training and everything in between, so let’s jump straight in.
Live filming was back on the menu and saw us travelling up to Skelmersdale to film training videos. Thanks to the global pandemic, Trainers can no longer easily move between sites, especially if they are in another country and so our client commissioned us to create a training video that thoroughly demonstrated everything you needed to know about their products.
It was a great couple of days meeting loads of new people and filming some really interesting material. To round it all off the edit came together nicely (with a movie length running time) and the client was extremely happy with the resulting video – it doesn’t get much better than that!
Continuing the trend of 2020, the last few months have seen plenty of editing based projects including podcasts, re-branding a client’s video output as they go through a brand change and updating more Health & Safety and Induction videos so that companies and their employees are completely compliant with the latest pandemic related government advice.
We were also happy to be able to help out the NHS with more voice overs to be used in their online training courses, as well as quote for an extremely exciting new project which we will reveal more on in the coming months!
Self-shooting video content has once again proven to be a popular choice amongst clients who couldn’t get a film crew in. The past few months saw us cutting together a self-shot educational series of LinkedIn videos (including creating additional French and German versions), editing a series of 20 self-shot virtual interviews (which the client was so happy with they ended up commissioning another 20 videos for use in a different sector of their business) and a self-shot promotional video that didn’t quite go to plan – let us explain.
A client had attempted to self-shoot a promo video; their version looked a lot like this ⬇
They had asked if there was anything we could do to save their video as they needed it for an event on the afternoon of the next day.
Unfortunately, there was nothing that could’ve been done, the problems were baked into the footage – the focus was out, it was so over-exposed you couldn’t see the product they were advertising and to make matters worse, the audio was so noisy you could barely make out the presenter’s voice.
So, as fixing the video was impossible we went back to the client with an offer. We could professionally film their presenter in front of a green screen, in our studio the next morning for a competitive price and still have the edit to them that afternoon.
They agreed and the resulting video looked a lot more like this ⬇
The audio and visuals were clear and crisp, the delivery was confident and strong and the overall video was great.
We had even lit the presenter in such a way that, coupled with the ‘green-screened’ background image of a lounge room, the presenter looked as though they were in that room.
One of Chris’ proudest moments over the autumn was helping a client with some Risk Assessment challenges.
The client came to us with a simple request, to make a video explaining the how/when and why of filling out a Risk Assessment. Previously, this was taught by a person who recently was getting far too busy to use their time going over this information.
Chris took the brief and began production.
When the first edit went over the client couldn’t believe what he had made of it. Taking the dry subject of Risk Assessments – Chris had created a lively, colourful and engaging animation that thoroughly, but succinctly explained the entire process.
Needless to say the client was delighted!
On top of everything else, we’ve sent out many quotes and proposals for new projects which we are very excited about.
All-in-all, autumn has kept us very busy indeed – we can’t wait to see what the winter brings!
